Unlock Behavior, Unleash Profits

Developing leadership behavior that drives profitability in your organization.

In any organization, Nothing can improve until people change their behavior. There is a science devoted to behavior, and that science underlies what is taught and described in this book. It will seem simple and it is easy to learn, but when put into practice it becomes a profound, life-changing approach to leadership.

Most leaders have never learned a practical approach to understanding why people do and say the things they do – and how to unlock" their behaviors to bring out the best in everyone, which leads to superior performance - both individually and organizationally. Read Dr. Leslie Braksick’s second edition "Unlock Behavior, Unleash Profits" and discover four "behavior facts" that are critical to every leader’s success:

• Your behavior – and everyone’s – is a response to the environment you work in.
• Your leadership behavior profoundly and directly affects everyone within your organization.
• Leaders have both an economic and moral imperative to unlock behavior in their organizations.
• Powerful behavioral tools are at your fingertips for improving your own leadership behavior and unlocking eversyone’s performance.

Being a true leader is more challenging now than ever before. Our world has never faced greater threats, or greater opportunities. So many of them come down to people… relationships…behavior.

The work environment is primarily defined by management. It is up to you to engage the hearts and minds of your people. You can unlock behavior and unleash profits in your organization by creating an environment that supports the right behaviors and removes barriers to discretionary performance through the systematic use of Behavioral Science. Because nothing changes until behaviors change.

Unlock Behavior, Unleash Profits provides you with the tools and methods used by the largest behaviorally based management consulting firm in the world – CLG (The Continuous Learning Group). It is based on behavioral science applied to business, and it is filled with client stories, case studies, testimonials and – most importantly – the secrets to what have led to personal and organizational transformations in blue-chip companies such as H. J. Heinz, Chevron, American Eagle Outfitters, and Canadian National Railway.

Be the leader for others – that you seek other leaders to be for you. Dr. Leslie Braksick gives you a simple formula for unlocking success in yourself and in others – in your business leadership – and in your life. Make a difference through your words and actions – as these are your most powerful gifts.

In Unlock Behavior, Unleash Profits, Dr. Braksick provides insights to reframe your biggest and most pressing leadership challenges:

• Achieving sustained/predictable top-line growth

  Regardless of the strategy, top-line growth ultimately comes down to behavior, execution, and leaders successfully unleashing employees’ discretionary performance on true drivers of top-line growth.

• Improving customer loyalty across your organization

  As a leader in a customer-facing business, you must understand the drivers that matter most to your others, and ensure no variation in what drives consequences for purchasing…and be deliberate in how you strike a balance between transactional efficiency and the human touch.

• Boosting innovation across your organization

  Employees must first believe that the organization and its leadership value innovation more than status quo. More important, when suggestions are offered, that behavior needs to be encouraged, listened to, and acted upon.

• Effectively and rapidly integrating cultures and organizations following mergers/acquisitions

  Mergers and acquisitions are on the rise, with all of the concomitant cultural and performance challenges. The need to influence behavior and merging corporate cultures is critical.

• Excelling at executing your strategies

  Success in today’s world will come from leaders who can deftly and reliably execute their strategies quickly, well, and with measurable results. Managers and leaders must decide where to focus their efforts, where the human touch will make a difference.

• Boosting employee engagement/retention

  Organizations that have engaged employees (like sports teams that have engaged players) perform better than those who do not. Leadership actions often have a faster, greater impact than changes to policy/procedure or structural redesigns.

• Smoothing leadership transitions

  Many leaders will change their roles in the years to come, and statistics indicate that many will fail. But leadership transition failures can be avoided if success is engineered. Managing through leadership transitions from one job to another, or one company to another, requires careful understanding and application of Behavioral Science, to benefit both yourself and the organization.

• Ensuring that strategic talent management truly results in well-developed leaders

  Companies worldwide are struggling to "manage talent", to find and keep strong leaders. But how companies actually find, develop, and manage talent has become stagnant. However, these challenges also represent opportunities to fundamentally change and measurably improve how talent is managed…and it must be brought to the strategic planning table, which is where it belongs.